Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today. We have set a number of world records along the way – including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019.
Disney+ Hotstar today is the one-stop destination for all your entertainment needs – from Live Sports,
Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars,
National Geographic and Disney+ Originals. We’re looking for the brightest minds to build the future
of TV with us.
ABOUT THE TEAM
Do you end up finding patterns in your dreams? Wish to dissect the subjective content world into numbers?
We are looking for candidates with strong interest in understanding content & consumer. A category associate will support one of key consumer cohorts for Disney+ Hotstar (Regional-South- Telugu). The aim of this team will be to central own key business goals for this consumer cohort and enable decisions & interventions to help move the metrics meaningfully.
YOUR KEY RESPONSIBILITIES
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- Consumer & Industry:
- Understand consumer segments, behaviour, latent needs, value propositions through qualitative and quantitative research.
- Derive additional insights through analytics basis on-platform consumer behavior.
- Build creative expertise in the team to find differentiation opportunities and support content buy.
- Stay abreast of industry & competitive landscape in the category and identify trends, future growth areas.
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- Strategy & Planning:
- Support content strategy to deliver above goals – based on consumer demand, OTT behaviour, need for differentiation and competitive landscape.
- Build content business case financial models.
- Work with cross-functional teams to move levers to help achieve success.
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- Execution:
- Own, track & report key success metrics for the category (subs, engagement, retention).
- Performance Review of content launches and marketing/ product interventions.
- Support category reviews with leadership & support decision making.
WHAT TO BRING
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- Love content
- Curious
- Thinker
- Opinionated but equally open to hearing other opinions
- Model Guru
OUR VALUES
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- We are customer obsessed
- We are audacious in vision and action
- We encourage honesty and open dialogue
- We respect everyone and every point of view
- We make objective and data-driven decisions
- We believe trust and accountability go hand-in-hand
- We invest in each other’s growth
- We bring our A-game and nothing else
- We take charge and get it done
THE PERKS
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- The glory. Almost too much responsibility
- No dress code. Unlimited leave. A fun-life balance
- A ticket on our rocket ship to the Moon
- Aplly Here